Archive for October, 2013

Chevrolet Corvette – All Set to Go Young

by on Oct.25, 2013, under Car Accessories

Youth is the major buyer for the sports car and hence every sports car is designed for the youth. Chevy on the other hand has the customers who have reached their 50s.  The auto giant has understood this fact well and hence has started working towards going young. The customer base of the famous Chevrolet Corvette needs to be younger and the company has started coming up with various campaigns to attract its customers. Their new introduction Chevy Corvette Stingray is also a step towards getting younger.
The newly introduced campaigns by GM are mainly targeted towards bonding with their customers. The company has tried its best to make their customer’s Chevrolet Corvette buying experience memorable. They have opened up the Corvette building process to its customers. The Chevy customers can now walk through the plant and also have a look on how their future car is being made. This will turn out to be an emotional bond as the driver would be able to know the engine that will get fitted to the car and all other parts as well. This will turn out to be a one of its kind experience as the customer would be able to see his car in making.
This type of plant tour is not been offered by any other auto manufacturers yet and GM believes that it will definitely be a point of attraction for the sports car enthusiasts. The company is also planning to offer another visit to the customers at the time of assembling the parts. This will be offered at some nominal cost but it would be worth spending.
All these initiatives by the company may most probably get the younger drivers for their popular Chevrolet Corvette and it would definitely boost up the sales figures.

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